TIMELINE
Oct 2021 - Ongoing
TEAM
Jennie Amrine, Design
MY ROLE
UX Design
UI Design
PROJECT INFORMATION
JustGoOut is a Baltimore-based events group that specializes in luxury picnics. The company wanted to improve their event booking process in order to boost mobile bookings.
Through a series of usability testing and research, I provided JustGoOut with a refined booking process that included updated UI elements and UX/UI guidelines, high-fidelity wireframes, clickable prototypes, and implementation of UX best practices.
JustGoOut's marketing and clientele are largely sourced through Instagram, a mobile platform. However, clients are primarily booking events through the desktop site.
Bookings done through mobile are infrequent and often incomplete despite the businesses platform, presence, and reach being mostly mobile.
As such, I was brought in to improve the UX of the mobile booking process in order to boost and streamline mobile event bookings.
I provided the client with a side by side comparison of the original site versus a version with UX best practices implemented. The high-fidelity mockups were also used to create a clickable prototype that was used to conduct usability testing to verify improvements to the booking process. The suggested changes to the site are outlined below.
JustGoOut is in the process of wrapping up their events season and will be closed for the winter months. During the off season, it'll be challenging to collect data on user behavior and track the immediate impact of the product redesign. However, we are working to implement a variety of UX updates across desktop and mobile during the off season for a fresh start in 2022.
Please note this project is ongoing. Stay tuned for more updates on usability testing results and desktop redesigns!
Designed by Jennie Amrine · 2021